week 6

What are wireframes?
Content layouts or page schematics, they are non-design oriented sketches of unique pages showing rough navigation, copy layout, graphic allocation, key headers, and any other element that need to appear on a page.

When do you not need to define key user paths?
Key user paths must be defined if your site requires the user to do anything task oriented. (for example, fill out a form, log in, or purchase)

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Week 5

What is a “site map?”
A site map is a visual representation of a sites structure, organization, flow, and grouping of content and information. It communicates, it defines, and it structures.

What are the two types of naming conventions that are addressed in the book?
organizational/numeric naming and HTML naming

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week 4

What are the “three views” discussed in the book involving the content of the site. And what are the differences between the three views?
Site View- creates the overall structure and creates a blueprint of the site.

Page view- presents and organizes copy, navigation and visuals in a way that is logical and meaningful to the end user.

User view- the relationship of one page to the next, including actions and task flows intended for visitors to follow. User-view outlines paths and decision points from start to finish.

What is a “content audit?”
An evaluation of every piece of content in the outgoing site that is relevant to the redesign.

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Week 3

Name a few examples of “overall goals” for the web site design or re-design.
-To increase traffic
-To increase sales
-To decrease calls to customer service

What does a Project Plan consist of?
Project overview, Schedule , Budget breakdown with allocated hours, and Communication brief.

Give examples of good documentation practices for a project.
For every project, create a project folder to house all signed documentation. Printing all emails relating to budget, scope, sign-off, and requests for changes. Save everything electronically, and stay organized.

When is an Additional Charge Form used? (oftentimes referred to as Change Order)
When a client asks for an additional feature or section that is not within the original definition of the project.

What are the two ways to approach the Scheduling task?
First, create an overview schedule that shows methodology chronologically. Then build a detailed date-by-date format that itemizes deliverables and approval reviews according to due dates.

What is the difference between a Visual Designer and an Information Designer?
A visual designer works on graphics whereas a information designer defines site navigation , functionality, and user interaction all in a non-design-oriented manner.

What is a “staging area?”
A site site that acts as a hub of communication, divided into two sections: a client staging site and a team development area.

What is included in the agenda of a “kick off” meeting?
-introduction of the Project Plan
-Overall site goals
-Schedule and timing
-Next Steps
-Regular Meetings

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Week 2

What are the differences between a Formal and an Informal Industry Analysis?
A formal analysis is more detailed then an informal and requires a bigger budget.

Name a few of the features you might look for when you are doing a Competitive Analysis.
Sitemap, graphics, media, Rollover Navigation, Download Speed.

What are the three main areas for rating when evaluating for a Competitive Analysis?
Overall experience, functionality & look and feel

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Week 1

Core Design Process

How many phases are part of the Core Process and what are they?
5 phases they are
1. Define The Project
2. Develop Site Structure
3. Design Visual Interface
4. Build & Integrate
5. Launch & Beyond

What is “Scope Creep” and how can you prepare for it?
The slow, inevitable swelling of a projects scope from something defined to something significantly bigger.At the kick off meeting, defining scope creep to both the client and the team and explaining how keeping careful tabs on the schedule,deliverables,and process will help in keeping the project on target.

What are the two ways to combat content delay?
1. Hire a content manager
2. Create a content delivery plan

What does the “QA” in QA testing stand for?
Quality Assurance

What do the authors mean when they refer to “Smart Design?”
Smart design is functional and fast loading, it is focused on the audiences experience rather than the ambitions of the designer.

Gathering Information

What does the word “Discovery” refer to?
Spending as much time as possible understanding the company, the outgoing site, and the redesign project.

Give me a couple examples of “good client” attributes and “red flag client” warning signs.
Good Client
-Is goal-oriented: focused on the big picture and how the site fits into the business as a whole
-Answers client survey in a clear and detailed manner

Red Flag Client
-Doesn’t know what the content should be but wants it to “look cool”
-Doesn’t have time to fill out the survey
-Small budget, swift deadline.

Understanding your Audience

What is an audience profile? What is another name for it?
A concise paragraph about each visitor type, describing who they are and what they do as a real person, written without using overarching descriptions or nonspecific stats. Another name for it is a “persona”.

Name some of the things you need to analyze when determining an audience’s capabilities?
What browser level is most of your audience? What bandwith can these people comfortably handle?

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